Giving Season is almost here, and Meta has rolled out new features to help nonprofits raise more funds and connect with more donors.

Here’s a quick guide to making the most of these updates and maximizing your impact this year.

Key Features for Success

1. Create a Giving Tuesday Fundraiser:
To reach more people on this global day of giving, set up a fundraiser on Facebook or Instagram between November 19 and December 2, 2024.

2. Leverage Donation Matching on Instagram:
Collaborate with Instagram accounts with 10,000+ followers to match donations for your nonprofit. This new feature helps amplify contributions through partnerships with influencers or supporters.

3. Streamline Website Donations:
Submit your website donation links for approval via Facebook’s Nonprofit Manager. Approved links will have enhanced features to boost donations when shared on Facebook or Instagram.

4. Update Your Facebook Page Button:
Change your action button to “Donate” to make it easier for supporters to give directly or via your approved donation link.

How to Get Started

• Set up your GivingTuesday fundraiser before December 2.
• Reach out to Instagram influencers for donation-matching opportunities.
• Submit your donation link for approval through the Facebook Nonprofit Manager.
• Update your Facebook Page’s action button to encourage donations.

Don’t miss this opportunity to gain valuable insights and set your nonprofit up for success during the year’s biggest giving season!

Register now for Meta’s Giving Season 2024 Webinars.