How Need by Need Came About

by | Apr 12, 2021

Need by Need has been around for a while (we were founded in 2007), but our mission has evolved over time. We’re still here to help our fellow nonprofits with their needs, but our focus is now on the digital side of things. In particular, we help nonprofits with their Google Ad Grants.

Watch this video to learn more about why I started Need by Need.

How Need By Need Came About – powered by Happy Scribe

Hi everyone, my name is Jonathan Williams. I’m the founder and current President of Need by Need. I’ve been doing digital since 2007, and I wanted to start need by need originally to help out nonprofits with individual needs that they had. At the time, we were looking at helping them do fundraising. But as we have evolved, we’re now focused on helping nonprofits from the digital side of things.

That evolution was mainly because I was in the digital field and wanted to use my skills to help nonprofits. The way that I have done that is mainly through helping nonprofits out with the Google Ad Grant. This is an amazing tool that Google offers nonprofits with up to $10,000 a month in search advertising. For most nonprofits, it’s going to be very hard for them to use that $10,000 a month.

However, we found that a lot of nonprofits didn’t even try to apply and get that ad grant because they didn’t have the skills in house or couldn’t afford hiring an agency to help them out with it. The Google Ad system is somewhat complicated, but once you get to know it, it’s very beneficial for your nonprofit and directing traffic to your website. So what Need by Need does is that we help nonprofits apply for, set up, maintain and optimize their ad grant. This can be for a nonprofit that just focuses on very local issues or nonprofits that help out from a more national standpoint.

We love helping out with a variety of nonprofits, and that’s kind of what got me into it is that I love helping out and using some of my knowledge that I got from my work day job of digital marketing to be able to volunteer with these nonprofits.

Currently, we have a group of volunteers to help me out with this, and we’re always looking to get more volunteers. So if you’re interested, be sure to visit our website and go to the volunteers tab and then drop me a line and see if you can help out as well.

Anyways, look forward to meeting you all and hope that this video and others via very beneficial to you.


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