How To Effectively Use Google Ad Grant To Reach Donors And Volunteers

by | Mar 20, 2024

Google Ad Grants can be a game-changer for nonprofits, but it’s more complex than it seems.

Jonathan Williams, founder of our nonprofit, recently shared some valuable insights on LinkedIn about the complexities of leveraging Google Ad Grants effectively. While it may seem straightforward to attract donors and volunteers, the reality is often more nuanced.

Here’s the gist:

The Challenge:

  • Specificity Matters: People usually search for specific causes or organizations, not generic terms like “nonprofits to donate to.”
  • Exceptions Exist: Big organizations or those tied to hot topics may benefit, but only some will see immediate results.
  • Timing is Key: Disaster relief or holiday-related nonprofits might see search spikes.

The Strategy:

  • Build Your Email List: Use ads to gather emails and grow your supporter base.
  • Nurture Relationships: Engage with your email list to build trust and connection over time.
  • Make Direct Asks: Once they’re invested, ask for donations or volunteer support.

Share Your Wins:

Have you seen success with Google Ad Grants? Share your story and learn from others on LinkedIn. Let’s make the most of this opportunity together!



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