Our Mission

Nonprofit Digital Agency

Our Mission is to build a community of volunteer digital marketers helping fulfill nonprofit digital needs through monetary or non-monetary means.

Our Story

Our Story

About Need by Need

Founded in 2007 with an original mission to help nonprofits fulfill specific, physical needs (such as new mattresses for a children’s shelter), Need by Need’s focus has evolved over the years. Now, we’re dedicated to helping fulfill specific digital needs for nonprofits. How do we do this? Our main focus is helping nonprofits apply, set up, manage, and optimize Google’s Ad Grant that provides up to $10,000 a month in search advertising for qualified 501(c)(3) nonprofits.

Our founder, Jonathan Williams, has a background in digital marketing. He wanted to take some of his knowledge and give back to nonprofits that might not be able to afford a full-service digital agency. He figured that if this was something he wanted to do, there must be others out there with the same desire. Therefore, he focused on building a community where current and aspiring digital marketers can learn and connect with other like-minded individuals to serve nonprofits in need.

Need by Need is ever-evolving to meet the digital needs of the nonprofits we serve in the face of a rapidly changing digital landscape. Find out how you can join us, and be sure to follow our journey on our social channels!

Our Process

What We Do For Nonprofits


Our volunteers help nonprofits apply for a Google for Nonprofits account, TechSoup.org account, and ultimately the Google Ad Grant.


Upon approval, our volunteers help nonprofits set up their Google Ads account tied to their Ad Grant.


Our volunteers help manage the Google Ads account tied to the nonprofits’ Ad Grant, writing search advertising copy and targeted keywords.


Our team helps monitor and optimize our partner nonprofits’ Google Ads accounts, providing them with an always up-to-date report on its progress.

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