Using Google Ad Grants to Boost Lead Magnet Campaigns for Nonprofit

by | Apr 12, 2024

In today’s nonprofit marketing realm, staying ahead means embracing new strategies. Recently, Jonathan Williams, Founder and President of Need By Need, shared valuable insights on using Google Ad Grants to boost Nonprofit email lists. 

Jonathan’s main point is clear: nonprofits should adopt the lead magnet approach from the business world. Lead magnets are powerful tools for engaging potential supporters by offering valuable content in exchange for their contact info, usually their email address.

So, what makes a lead magnet work? 

Here are the three key elements:

Targeted Ads: Craft ads that resonate with your ideal audience.

Effective Landing Page: Create a simple page with a signup form for easy access to your content.

Valuable Content: Offer something that addresses your audience’s needs or interests.

The key is to provide content your audience is actively seeking, even if it’s not directly related to your primary mission. For example, a food bank could share local recipes, while an animal shelter could offer pet care tips. Once someone signs up, you can share more about your organization and how they can get involved.

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